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Evidence Guide: BSBMKG418 - Develop and apply knowledge of marketing communication industry

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Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG418 - Develop and apply knowledge of marketing communication industry

What evidence can you provide to prove your understanding of each of the following citeria?

Develop knowledge of the marketing communications industry

  1. Identify and access sources of information on the marketing communication industry
  2. Seek information on the structure and operation of the marketing communication industry
  3. Obtain information on marketing communication industry sectors, associations, networks and societal role
  4. Identify and access information on key stakeholders
  5. Apply industry information appropriately in everyday activities related to typical work roles
Identify and access sources of information on the marketing communication industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek information on the structure and operation of the marketing communication industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain information on marketing communication industry sectors, associations, networks and societal role

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and access information on key stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply industry information appropriately in everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify industry employment obligations and opportunities

  1. Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry
  2. Apply information on employment opportunities and obligations in everyday activities related to typical work roles
Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply information on employment opportunities and obligations in everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify future trends within the marketing communications industry

  1. Research developments for marketing communication within digital communications technology
  2. Scope the relative impact of new and alternative technologies on the industry
  3. Apply information on future trends in everyday activities related to typical work roles
Research developments for marketing communication within digital communications technology

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Scope the relative impact of new and alternative technologies on the industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply information on future trends in everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Update industry knowledge

  1. Conduct formal and informal research to update general knowledge of the industry continuously
  2. Monitor current issues of concern to the industry
  3. Share updated knowledge with client and colleagues
  4. Incorporate updated knowledge into everyday activities related to typical work roles
Conduct formal and informal research to update general knowledge of the industry continuously

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor current issues of concern to the industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Share updated knowledge with client and colleagues

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Incorporate updated knowledge into everyday activities related to typical work roles

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop knowledge of the marketing communications industry

1.1 Identify and access sources of information on the marketing communication industry

1.2 Seek information on the structure and operation of the marketing communication industry

1.3 Obtain information on marketing communication industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Identify future trends within the marketing communications industry

3.1 Research developments for marketing communication within digital communications technology

3.2 Scope the relative impact of new and alternative technologies on the industry

3.3 Apply information on future trends in everyday activities related to typical work roles

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop knowledge of the marketing communications industry

1.1 Identify and access sources of information on the marketing communication industry

1.2 Seek information on the structure and operation of the marketing communication industry

1.3 Obtain information on marketing communication industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the marketing communication industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Identify future trends within the marketing communications industry

3.1 Research developments for marketing communication within digital communications technology

3.2 Scope the relative impact of new and alternative technologies on the industry

3.3 Apply information on future trends in everyday activities related to typical work roles

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Evidence of the ability to:

Research and report on the marketing communications industry structure, its role in society and within particular organisations

develop a stakeholder analysis relevant to particular organisations

scope the impact of new and alternative communication technology on the marketing communications industry

research and report on the current issues affecting the marketing communications industry.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

discuss current issues and trends which affect the marketing communications industry

categorise industry structures and networks

describe organisational and client operating environments, structures, and business and marketing plans

list the current digital communications technologies, platforms and devices

outline principles and practices of marketing communications and media strategies.